PLEASE SEE //

PARLE// Rola Cola

Project year

2019

Client

Parle

Project type

FMCG

Location

India

How do you rekindle the love of a nation for a simple cola flavoured candy?

This was precisely the challenge we took upon after we asked old fans of Rol-a-Cola to get us 10,000 retweets to bring the cola candy back on store shelves. With the retweets reaching (and exceeding) the goal faster than expected, our second hurdle was fueling the love and excitement we’d begun receiving on digital and carrying that over to the real world.

And of course, what better way to show them some love than by giving everyone who retweeted their dose of nostalgia with Rol-a-Cola gift hampers?

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