WHERE Adventure Awaits, AND Flavour Follows
California Burrito had the food, the farms, and the freshness. What it needed was a brand world that felt just as fresh, the one that could speak to younger audiences without losing what made it good.
The Good Adventure — a playful, flavour-packed universe where quality stays centre stage, but everything around it gets a whole lot more fun.
THE CHALLENGE
The food was real, but the brand felt too serious. Earthy tones and health-first cues were keeping younger audiences at arm’s length.
The task was to keep the freshness, lose the flatness — and build a brand that felt vibrant, ownable, and ready to be loved across burritos, walls, stickers, and everything in between.
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