Stranger & Sons

A STRANGE NEW SPIRIT AND A THIRSTY CROWD

When Stranger & Sons, one of India’s first craft gin brands, approached us to extend their brand vision we knew we had something completely novel and exciting on our hands. This was back in the days when gin was mostly foreign, and small, local artisanal stills were just starting to make gentle waves.  Here was our chance to roll up our sleeves, jump ahead of the curve and engage in some serious world building.

THE CHALLENGE

Gins in the market at the time were either low-quality grogs with a strong acetone-like finish, or imported and expensive – out of reach for most consumers. Stranger & Sons wanted to fill the yawning gap with a high quality, accessible gin that was full of nuance – in flavour and story. A gin that fully embraced its Indian spirit. No rules, Just pure creative chaos– that’s what our partnership with Stranger & Sons was like.  Here’s what we did…

73%

Audience Engagement

10,000+

Active Consumers

Strange worlds to step into

It’s one thing to build intrigue on the shelf, but another completely to intrigue your customer at the bar or at events. We threw open the doors of our world – with crossover collabs, bar nights, cocktails, gin-soaked riddles and game rooms – that people could step into and experience for themselves. Here are a few that will stay with us forever:

Don’t just bait collaborate

We threw open the doors of this universe – with crossover collabs, bar nights, cocktails, gin-soaked riddles and game rooms – that people could step into and experience for themselves. Here are a few that will stay with us forever:

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Money, banking and technology — few can wrap their heads around all three. Falcon’s no code platform makes fintech accessible to all businesses, zero jargon required. Disruptors in their category, they inspired us to reimagine fintech branding.